Quality
We only source from trusted suppliers and brands to ensure the best products for your business.
bite into happiness
We only source from trusted suppliers and brands to ensure the best products for your business.
With fast and efficient delivery, you can count on us to keep your shelves full.
We offer from sandwiches, sliced meats, and dairy to biscuits, frozen curries, and seasonal treats.
Your trusted partner in supplying high-quality chilled, ambient, and frozen foods all year round. We started Midland Merchandise with a simple mission: to make sure every retailer, convenience store, petrol station, wholesaler, or caterer has easy access to fresh, reliable, and affordable food products. Food is at the heart of every community, and we’re here to keep your shelves stocked and your customers satisfied.
Founder
our ability to be a one-stop shop for all your wholesale food requirements. Whether it’s chilled goods like salads and cheeses, ambient goods like snacks and coffee, or frozen goods like curries and rice dishes — we’ve got you covered.
01
If you’re looking for a reliable wholesale supplier of ambient goods, our team is ready to deliver.
02
At Direct Food Solution, our frozen curries service will ensure you the widest range of curry varieties possible.
03
Servicing all year round we know chilled foods are some of the most popular.
We also provide catering services across Birmingham, the Black Country, Worcestershire, and beyond. From freshly prepared buffets to tailored menus for special events, our catering team ensures quality, freshness, and care with every order — including vegetarian and halal options.
At Midland Merchandise, we believe in building strong, long-term partnerships. That’s why we work with respected suppliers such as Cabico, Rustlers, Richmond, and many more, ensuring that our clients always receive the very best.
We’re not just a supplier — we’re a partner you can trust. With us, you get more than products; you get reliability, quality, and service that helps your business thrive.
Midland Merchandise Limited — your one-stop solution for chilled, ambient, frozen goods and catering services.